The start of the new decade poses new challenges for businesses looking for ways to adapt, grow, and expand. But for small businesses, understanding which task to prioritise can be difficult. With limited time, manpower, and resources, businesses risk missing crucial tasks which can mean stagnation or, worse, a decline in sales.
When it comes to spotting which areas of the business can bring about growth and expansion, businesses are now looking more closely into their digital assets, primarily the website and online presence. So is your website working hard enough for your business?
First, remember to check your Search Engine Optimisation (SEO) strategy and digest it. This doesn’t mean you’ll have to be an SEO expert and dedicate 80% to 90% of your day fixing bugs and optimizing web content for SEO purposes. This is why there are outsourced SEO service providers who can work on your website. At the very least, as a decision maker in the business, you have to understand that a search-engine optimised website is your best friend when it comes to bringing your products and services to the front lines whenever your customers look for these online.
Second, content is king. In an age where everybody jumps on their mobile browser, Facebook, or Youtube to look for anything and everything under the sun, you have to remember that you have at least two to a hundred different competitors within your area, depending on the complexity and rarity of your products and services. At least one of those competitors is also proactively looking at how search engine optimised their websites are. Everyone has content on their websites, but what sets your website apart from the rest of the pack is content. How well does your content communicate the right messages to the right target audience? Remember to write your content to deliver value. It is not always about selling with every page on your website. It is about providing the right information at any given time, wherever your site visitor may be.
Third, your business’ visibility across online places other than your website should still effectively lead back to your website. You need to create a network around your website, echoing the same information across platforms. Your call to action across the network of online channels – Google My Business, your Facebook page, and your Instagram profile – must be consistent so that when visitors land in your website, they already know what to do with the content available. And when they’re on your website, you need make sure it does the job – whether it’s shopping and paying goods online, dialling your customer support number, providing answers for frequently asked questions, etc. Otherwise, you’ll never get this customer back to your site ever again, or at least not consistently.
There are many other ways your website can work hard for you. Start learning SEO strategies now or try find a good SEO service provider to help assess your website’s health.